We’re serious about the community around here. It is baked into every single thing we do – personally and professionally.

Deesha is the Founder & CEO of Hook & Fasten, a social impact consulting firm that builds transformational partnerships between communities and corporations around the globe. Hook & Fasten crafts custom programs, initiatives, and campaigns that help clients be authentic, intentional, mindful, and results-oriented in their impact and giving.

Our Services

  • Impact Initiatives & Campaigns

    We create sustainable social impact initiatives and campaigns. This includes strategic advising, data gathering, landscape analysis, community involvement, scaling probability, external and internal communications, project execution and results reporting. These projects are focused on alleviating and eliminating social needs while highlighting the goodwill of the company.

  • Youth Development & Talent Pipeline

    We curate and execute scholarships, fellowships, internships and mentoring programs that invest in the future of younger generations as well as those experiencing a pivot in their career or education. More than an individual investment, these projects help seed new talent into varying industries and fields.

  • Speaking & Workshops

    Drawing from her acclaimed Harvard Institute of Politics course Imposter to Impact, Deesha Dyer delivers powerful talks that inspire action and spark change. She speaks on overcoming imposter syndrome, balancing wellness with productivity, and empowering teams to do their best work. Her sessions—offered virtually or in person—are dynamic, informative, and always include a call to action. Clients can also opt to include her award-winning book, Undiplomatic, as part of the experience.

  • C-Suite Operations and Advisory Services

    Using the parallel systems developed for a United States President, First Lady and several fortune 500 CEOs, we bring efficiency and strategy to executive offices resulting in alignment, ease and organization.

Featured Case Studies

Sustainable impact to us means questing to eliminate the need while working to alleviate it.

We recognize change can take a long time, but we’re in for the long-haul and seek to bring people along with us! We do this by utilizing our clients' (usually a company / corporation) funds, products, skills, time or resources and directing them to a local organization working on a specific cause or initiative. We curate strategy, facilitate operations and evaluate the results. We correct what isn’t working and shift to what is.

  • Girls Unstoppable: A Global Push for Play Equity

    Client: LEGO Group x Save the Children

    How do we level the playing field—literally? We provided landscape analysis, community insights, and strategic guidance to help launch Girls Unstoppable, an initiative focused on play equity for adolescent girls. By collaborating with creatives and advocates around the globe, we helped ensure the campaign was rooted in lived experience and built to last.

  • Strategic Giving with Fidelity Investments Family Offices

    Client: Fidelity Investments

    Philanthropy should reflect the world we’re trying to build. Through customized workshops, 1:1 advising, and group facilitation, we guided family offices in developing giving strategies grounded in cultural awareness and forward-thinking impact. The result? Smarter, more just community investments that actually meet the moment.

  • OpenHearted with ByHeart: Feeding Families with Care

    Client: ByHeart

    In partnership with infant nutrition brand ByHeart, we designed and led OpenHearted—an initiative that gets formula directly to families living at or below the poverty line through trusted community partners. From campaign strategy to distribution, our work has helped deliver over 14,000 cans and 650,000+ feeds—and counting.

  • Making DEI Real with Luxottica North America

    Client: Luxottica

    Before its merger with Essilor, global eyewear giant Luxottica turned to Hook & Fasten to shape its diversity, equity, and inclusion journey. We helped launch its first company-wide event centered on identity and allyship, advised on the creation of employee resource groups, and laid the foundation for lasting culture change.

  • Recruiting for Justice at Pop Culture Collaborative

    Client: Pop Culture Collaborative

    To grow a philanthropic org rooted in narrative change, you need the right people. We partnered with the Pop Culture Collaborative to lead recruitment strategy and first-round hiring processes, resulting in five strong hires. From writing inclusive job descriptions to managing candidate communications, we made sure every touchpoint reflected the values they live by.

Work With Us

Consulting

Work With Deesha

Our vast network, results and reputation has garnered us clients in multiple industries and across various causes such as hunger, technology access, education, housing, equality, natural disasters, employee wellness and more. Our campaigns have landed us on the pages of fancy magazines and in rooms with fancy people, but in the end - it’s about the good we are able to do to push humanity forward.